Asians in Media (AIM) was born from a feeling many of us knew too well — walking into rooms across the advertising media industry and not seeing enough of ourselves. So in 2024, we decided to build the room ourselves.

Founded by Cathy Collete, Gordon Bach, and Elisa Dao, AIM brings together the strategists, planners, buyers, brand marketers, and publishers who shape where and how brands show up in the world. We created a space where the AANHPI community across agencies, brands, and media can find each other, champion one another, and grow together.

Because when we show up for each other, we all rise.